1. Event Overview

Step 1: Think about Event Theme

• What is your event’s main goal and how can the theme support it?
• What themes would engage your specific audience?

<aside> 💡 Tip: Think about covering direct & indirect topics related to technology & sustainability. Broadening perspectives on ReFi and attracting a more diverse audience.

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<aside> ✒️ Fill in here your Event Theme ideas:

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2. Audience Targeting

Step 2: Who you want to invite

• Who will benefit most from the event's content and objectives?
• What interests or needs define your ideal attendee profile?

<aside> 💡 Tip: Engage community leaders, relevant nano-influencers, and thought-leaders who are connected in the ecosystem contributing strong network effects.

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<aside> ✒️ Fill in here:

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3. Event talks & speakers

Step 3: Who you want to speak

• What current trends can your speakers shed light on?
• How diverse are the perspectives of chosen speakers?

<aside> 💡 Tip: Empathize with your target audience. What are their interests and challenges that the speakers can address?

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